Communications & Marketing Intern, Delta Zeta National Headquarters
At Delta Zeta’s national headquarters, I support communications, marketing, and community engagement across a global sisterhood of collegiate and alumnae members. My role blends content creation, social strategy, storytelling, and brand alignment — helping translate organizational initiatives into engaging digital experiences.
I work closely with the national team on social media campaigns, event coverage, and member-focused content, contributing to how Delta Zeta shows up online during key moments like leadership conferences and national programming. This internship has strengthened my ability to move quickly in live environments, balance creativity with brand standards, and create content that feels timely, authentic, and community-driven.
Case Study: Trend-Based Engagement at Leadership Summit
The Challenge:
During Delta Zeta’s Leadership Summit, the communications team wanted to increase real-time engagement and capture the energy of the event on social media — especially on TikTok, where trends move fast and authenticity matters.
At the same time, we needed content that stayed aligned with Delta Zeta’s brand identity while appealing to a younger, collegiate audience.
My Approach:
I identified an opportunity to leverage the cultural momentum around Wicked — a trend that was actively circulating on TikTok at the time — and reimagined it through Delta Zeta’s lens.
The concept aligned naturally with:
Delta Zeta’s brand colors (which visually matched Wicked’s iconic pink and green)
The theme of leadership and individuality
The playful “good vs. bold” contrast already present in the Wicked trend
Timing was critical — I pitched and executed the idea quickly while the trend was still peaking.
My Contributions:
Trend Identification & Creative Direction
Recognized the Wicked trend as a high-performing format during Summit weekend
Adapted the trend to fit Delta Zeta’s tone, values, and visual identity
Conceptualized how to showcase members and leadership while staying on-brand
Content Creation & Execution
Filmed and edited the TikTok on-site during the Leadership Summit
Coordinated participant involvement and staging in real time
Ensured visuals aligned with Delta Zeta’s colors and aesthetic
Brand Alignment in Fast-Moving Environments
Balanced trend-driven creativity with organizational professionalism
Maintained consistency with Delta Zeta’s digital voice while tapping into pop culture
Helped capture the energy of Summit in a way that felt modern and authentic to members
The Impact:
Produced timely, memorable, trend-relevant content during a major national event
~80K views across platforms and real-time social media engagement
Increased engagement by meeting members where they already were: TikTok
Demonstrated how strategic trend adoption can strengthen brand presence without sacrificing identity
Reinforced Delta Zeta’s image as both tradition-rooted and culturally current
Most importantly, this project showed how fast decision-making, cultural awareness, and brand strategy intersect in real-world communications — and how thoughtful trend participation can elevate organizational storytelling.